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Fault Tolerant Gateway: SMS gateway must have fail-over handling in place to achieve higher delivery rates.

Data Privacy: Option to mask user contacts if provided, is an added advantage in protecting ( masking ) client contact numbers.

SMS Delivery SLA: SMS Provider must have a delivery SLA in place to define Reliability.

Simple & Low Latency APIs: To make third party integration simpler, vendor must offer simple and low latency APIs.

Simple SMS Interface: For business users, executing bulk sms campaigns must be simpler.

One must always look for below parameters while choosing the best Bulk SMS Service provider–

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How to choose the best bulk messaging service provider in India?Ī good messaging partner will focus more on ensuring maximum & fastest delivery of your messages to the recipients.

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Preffered Channel For Sending Discounts / Coupons: Leading & over 70% Food tech + eCommerce startups rely on SMS based coupon code promotions for higher user engagement.Targeted Content: Message are often sent with limited characters and thus content is specific to the point, thus more impactful.Lesser Conversion Time: Studies show average conversion time for SMS based campaigns is 90 sec or lesser, as opposed to avg 2-3 days on email campaigns.Lesser Opt-Outs: Opt-out ratio over sms campaigns is far lesser than email campaigns, giving consistent returns & reach.Higher Returns: SMS is more engaging than email and social media campaigns as an average person reads over 86% of messages received.Greater Reach: SMS is default supported protocol over most mobile devices.Following are the benefits of messaging that’s how business can use bulk SMS services–

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Many business often look for cheap bulk messaging, free bulk SMS or cheap Bulk SMS Service provider in India, but the fact is SMS is still the cheapest medium to promote your business. Statistically, Even today, Bulk sms campaigns are proven to provide much higher returns and greater user engagement over any other mode of marketing. What are the benefits of bulk SMS for business? Read more about 2Factor Bulk SMS Platform

Offer Legal Assistance: We offer legal assistance in setting up opt-in campaigns to run your campaigns in a compliant & penalty free way.

Telecom Compliant: We maintain strict compliance with regional telecom laws and regulations to help our clients be compliant.

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If the OTP fails OR delivered beyond 15 seconds, we not only refund you the credit, but also re-route your message via backup carriers for free of cost

SLA Based Pricing: Our SLA is to deliver your OTPs within 15 seconds and in first attempt.

This increases delivery success rates and reduces chances of critical messages getting failed.

Fail-over Handling: We have a real-time fail over handling in place, which re-routes messages via standby operators to handle any possible delivery failure.

Direct Connectivity: We manage direct connectivity with TIER-1 telcos, to provide best in class delivery time ( avg delivery time of 2-6 seconds ).

To put it simply, 2Factor offers below distinctive features. What makes 2Factor the best bulk SMS provider?ĢFactor excels over competition in many ways making it the best Bulk SMS Gateway India. Whereas Transactional / non-promotional sms refers to, messages sent to users as an acknowledgement to the actions performed by them on your app / website.

Promotional / Marketing message typically refers to any message sent for promoting / up-selling / advertising your business offerings. What’s the difference between transactional and promotional SMS? Bulk messaging is widely used for transactions, promotions and mobile marketing. Bulk SMS helps businesses and enterprises in communicating with their users, sharing important updates, up-selling / cross selling their products by executing effective marketing campaigns. A good bulk SMS Service provider provides with a simple interface to compose or schedule bulk sms messages in single click. What is bulk sms sending / messaging / bulk sms marketing? How does bulk SMS help growing business?īulk SMS sending also referred as bulk sms messaging simply means sending large number of SMS at once. 2Factor.in offers simple & reliable HTTP APIs for sending bulk SMS, transactional SMS, promotional SMS, OTP SMS for variery of use-cases ( Such As, Customer phone verification, Bulk SMS marketing / campaigns, Lead generation campaigns, SMS alerts etc.